Hello, I'm Alice!
A published UK children's book illustrator and surface pattern designer based in London.
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My work is a celebration of childhood wonder, full of bright colours, lively characters, and intricate details that both kids and adults adore. I take inspiration from the world around me, and I strive to create designs that not only capture the essence of childhood but also resonate with those who are young at heart.
When I’m not in my studio, I’m chasing after my two energetic and adorable daughters, who keep my life as vibrant and dynamic as my work. They’re my biggest muses, fuelling my creativity with their endless curiosity and infectious laughter, and, of course, ensuring that I’m always well-caffeinated!
Please check out my portfolios of work and if you would like to work together or have any questions, you can email me at: hello@alicepotter.co.uk
With a BA (Hons) in Textile Design, I’ve transformed my love for colour, texture, and storytelling into a thriving career as a full-time freelance illustrator.
My creative journey has led me to create captivating designs across a variety of markets, whether it’s bringing stories to life in children's books, adding a splash of joy to greeting cards, or creating playful patterns for toys and apparel that spark the imagination.
My work is published in books across the UK, US & France. And I license my designs onto various products too, working with a variety of different brands.
Proud to Have Worked With...
A selection of brands I’ve had the pleasure of working with across illustration, pattern design, and licensing.
Works Published In...
