print and pattern Tag

Back in the Summer of 2017 I was commissioned by Abacus Cards to create some bespoke lettering that will be made into a repeat pattern design for birthday gift wrap and tags.

Initially, I came up with about 4 design ideas, including two feminine designs, and two more gender neutral ideas, until this one eventually was chosen. We  then began developing and finalising the final design together collaboratively. From sketch to final art,  it was a pleasure to work with the team at Abacus to develop this gift wrap design.

Abacus Cards - Gift Wrap - Birthday - Pattern Design - Alice Potter

Abacus Cards - Gift Wrap and Tags - Birthday - Pattern Design - Alice Potter

The final product is a 500mm x 700 mm gift wrap with the lettering print and two matching gift tags.

If you would like a similar bespoke piece for your brand, please contact my art licensing agents, Advocate Art.

See the original artwork on my portfolio HERE.

Abacus Cards - Gift Wrap - Birthday - Pattern Design - Alice Potter

Licensing your art can be a lucrative business decision. It allows your art to be leveraged over many different markets, and the art licensing world is an exciting place to share your art.
In my own experience, I have been lucky enough to license my art for cards and gift wrap and know how important it is to keep your portfolio stocked with these go to themes.
With my new agents, Advocate Art, my artwork is easily available for brands to pick up for a variety of product, but you don’t need an agent to succeed in this field either.
Listed below are the themes I believe should be in YOUR portfolio NOW:
HOLIDAY:
  • Christmas
  • Valentines
  • Easter
  • Halloween
Cute Snowmen Greeting Card Design by Alice PotterOCCASSIONS:
  • Mothers Day
  • Fathers Day
  • Graduation
  • New Job
  • New Baby
  • Thank You
  • Get Well
Mothers Day Floral Card Design by Alice Potter Illustration
EVERDAY:
  • Birthday
  • Floral
  • Geometric
Floral Pattern Design for Textiles or Gift Wrap by Alice Potter- art licensing - Pattern designWhen designing for art licensing, try to think of the end product. Greeting cards are best designed in sets of 4 in a 5″ x 7″  format. ALWAYS refer to a card publishers submission guidelines to clarify the format and submission process, as some do differ.
Remember that gift wrap and bags are a huge market, so designing patterns that may coordinate with a card collection immediately makes that collection more valuable.
Everyday floral and geometric are a good addition in this market.
In this design below, I was able to combine lettering and the design of a stripe to create this pattern licensed to Abacus Cards in 2017.
Abacus Cards Happy Birthday Gift Wrap design - Art Licensing -  Gift Wrap Design
Character art is very popular in the art licensing world especially characters aimed at a more juvenile market.
Christmas art can be modern in style, but from my experience, colours and icons need to be on the edge of traditional. Think Winter Village, Trees, Snowmen, Baubles etc
The same applies to Valentines art, where hearts, pink and red are key.
Attacking these themes with a fresh eye and in your own style will always bring something new and exciting to the saturated market. A market that is constantly looking to buy new art!
Love Hearts with Polka Dot details by Alice Potter - Art Licensing -  Greeting Card Design
Getting your work out there can be easier than you think. Go shopping and look at the manufacturers and publishers details on the reverse. Go to their website and look to see if they accept submissions. Often you will find a direct email address. If not, fill in the contact form and ask politely who you can contact, or, alternatively, give them a ring.
Send ONLY low res artwork and send it out in an organised way so you don’t get overwhelmed and confused.
With these popular themes in your portfolio, you are sure to get success in the wonderful world of art licensing, and if you are representing yourself and get a little confused about contracts and pricing, I really do recommend joining an illustrators association like the AOI for support and advice.

Easter as a holiday seems to have grown in popularity over the last few years. Easter eggs are available as soon as Christmas is over, and the product range is vast ranging from bunny ears to easter egg hunt kits.

This year, I wanted to design a sweet print collection aimed at children’s clothes.

It needed the following themes:

  1. Bunnies
  2. Flower
  3. Chicks
  4. Eggs
  5. Pastel colours
  6. A main print
  7. A smaller ‘ditsy print’
  8. Placement prints for t-shirts

With these points in mind I drew up some cute bunny and chick characters for my pattern design. These were worked into a main pattern repeat with flowers to add interest. The overall effect is sweet and has a sense of movement to it.

I also worked on a ditsy design with just florals on a dark background, as this has impact and contrasted well with the main print. This ditsy is also available as a one colour design on white.

Simple and cute placement prints with ‘applique’ design elements have been included to tie the collection together with the characters.

The collection is available to buy or license. Please get in touch for more details.

Cute Easter baby onesie with pastel coloured bunny and flower pattern

Above: Geometric Patchwork Backpack

This year, I decided to take part in the wonderful Make Art That Sells Bootcamp. For those not in the know, this is a 5 month course set up by art agent, Lilla Rogers. Each month a brief is set and students create artwork for their portfolios in direct response to this brief. It’s challenging, exciting and a real learning curve. I took part in the Bootcamp 2 years ago, and it was a fantastic experience where my work rapidly developed, and resulted in commissions for me.

So, in 2017, I decided to give it another go, and we have just come to the end of our March brief which was to design an abstract pattern for a backpack.

Designing abstracts can be quite difficult when your work is very illustrative and decorative. Using my reference sketches, and photos I was eventually able to come up with some simple icons and shapes that could be connected together to create my pattern. It’s a youthful, playful print which I am quite happy with.Abstract geometric pattern for a backpack designed for Make Art That Sells Assignment Bootcamp

 

At the end of each month, I am going to write myself some small goals for the following month. I recently joined an accountability group with a few other illustrators and designers. We share goals both short and long term, and will catch up with each other to see how things are going. It’s a great way to remain focused and feel both supported and motivated.

April Goals:

  1. Blog at least twice per month to look at what work I am doing, commissions, or coursework.
  2. Design greeting cards for upcoming occasions and holidays.
  3. Make Art That Sells Assignment Bootcamp for April.
  4. Add more prints to my online shop.
  5. show new work to clients.
  6. Send a newsletter out.
  7. Go to the British Museum
  8. Visit art exhibitions in London.
  9. Draw daily in my sketchbook.