Alice Potter
Freelance Illustrator and Surface Pattern Designer
Hello! I’m Alice, a passionate illustrator and surface pattern designer based in the heart os London, UK.
With a BA (Hons) in Textile Design, I’ve transformed my love for colour, texture, and storytelling into a thriving career as a full-time freelance illustrator.
My creative journey has led me to create captivating designs across a variety of markets—whether it’s bringing stories to life in children's books, adding a splash of joy to greeting cards, or creating playful patterns for toys and apparel that spark the imagination.My work is a celebration of childhood wonder, full of bright colours, lively characters, and intricate details that both kids and adults adore. I take inspiration from the world around me, and I strive to create designs that not only capture the essence of childhood but also resonate with those who are young at heart.
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When I’m not in my studio, I’m chasing after my two energetic and adorable daughters, who keep my life as vibrant and dynamic as my work. They’re my biggest muses, fuelling my creativity with their endless curiosity and infectious laughter—and, of course, ensuring that I’m always well-caffeinated!
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Please do check out my portfolio of work and if you have any questions, email hello@alicepotter.co.uk
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Alice
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Selected Clients
Igloo Books
Charlesbridge Publishing
YoYo Books
Cbeebies Magazine
Papercrafter Magazine
Papyrus Cards
Magi Cards
Raleigh Bikes UK
WH Smith
Quarto Publishing
I Am A Bookworm
Auzou Publishing
Hallmark US
Apli
Graphique de France
Little Sleepies
Tonies Box UK
Design Design
Member of
Illustrators for Hire
email: hello@alicepotter.co.uk